Traditional businesses developed into digital businesses. Essentially, the older types also have the conventional ways of obtaining customers while the latest ones are using the functions of the Web.
These days, plenty of men and women are using the web to obtain information about things that they want to purchase. And one of these web-based systems is social media with Facebook and Instagram as the most popular platforms. Due to this fact, the clever businessmen must not take for granted these systems and must use these as one of the tools in their business.
Influencer Marketing: A Brief Explanation
Influencer or influence marketing is a marketing strategy that is valuable if you want to thrive in the modern-day business. Influencer marketing is simply a digital marketing strategy which utilizes highly influential men and women to provide information of the products and services, reach possible customers, and eventually achieve the goal of the business that is, to make profit. In fact, according to a certain survey, a large percentage of customers who belong to the millennial age buy products and services that have been reviewed positively, suggested, or recommended by highly influential peers. Essentially, the survey indicates the effectiveness of influence, or influencer marketing for this matter, to various business pursuits.
What are Influencers?
Influencers are people who may be able to influence the customers’ buying decision due to its long-formed credibility. Nevertheless, everybody must be aware that influencers do not exist only as marketing tools but also men and women who decided to go social on the web to establish relationships or simply connect with others.
Who are the Influencers?
Fundamentally, there are two groups of influencers i.e., (1) the macro-influencers and (2) the micro-influencers. Macro influencers are individuals with at least 100,000 followers in a social media platform like the famous celebrities although some online personalities have started with few followers until they became macro influencers in a short span of time. The desirable feature about these influencers is they can actually reach quite a lot of people worldwide and the genuine sense of professionalism.
Micro-influencers, on the other hand, are men and women with 1000 followers on Instagram or various social media networks. In essence, they may already have quite avid followers yet still not enough to consider as macro influencers.
The attractive feature of influencers is actually based on the rate of financial investment and the possibility to reach men and women with varied niches. In addition to that, many businesses prefer this strategy because many followers/consumers may believe that they are real people on the web.
Which then works for your business?
It actually depends on many factors. But whatever your decision is, having the influencer marketing could make a big difference in your business.